Countless? Really…?

Have just been reading some advertising blurb from an estate agent who claims to have already “sold countless properties in 2016”.

Countless? Really…?

That either means they have literally sold so many millions of properties that they can’t possibly count them (although I bet their computer system would be able to give it a go, if they asked it)…

…or they have not sold any, so have none to count.

As the first option can’t possibly be true, their claim is either a blatant lie, or it’s a brilliant piece of marketing (turning something as adverse as a complete lack of success into a positive)!

I hope it’s the latter.<