At yesterday’s National Association of Estate Agents London Forum, the ever-cheerful Samantha Ashdown gave a very entertaining presentation (and not just entertaining because Sam’s Mac computer and the hotel’s Microsoft projector weren’t always on speaking terms!) on how agents need to make more effort and take greater care when they photograph property.
She showed some marvellous examples of how not to do it (when you’ve finished reading this, shared it with all your social media friends, and left a complimentary comment, I suggest you go and take a look at her Wall of Shame http://www.home-truths.co.uk/blog/wall-of-shame), as well as some lovely pics taken by professional photographers.
She quite rightly pointed out that it is part of the agents’ duty of care to their clients to take attractive photographs of properties, but – thankfully – advised against anything that might be construed as being a little misleading (super wide angle lenses, for example, or photoshopping in unnaturally blue skies and greener grass).
One agent I know actually has a box of accessories that she takes with her on photoshoots. A bottle of wine, some glasses, a pretty bedspread, some fruit in a bowl, flowers in a vase…
Whilst I haven’t quite got to that level of dedication, yet, I am in the habit of carrying out a little “staging”: move the clutter off the table, take the laundry off the radiator, empty the sink of dirty dishes…
It makes the job more time-consuming, but the end result is always worth the extra effort.